Guidance / Writing

Writing

Short, plain and once.

Formats

ThingFormatExample
DateDay month year10 Aug 2026
Date range on a cardShort year, arrow10 Aug '26 → 20 Aug '26
Date and timeDate, dot, time22 Apr 2026 • 09:14 AM
Age of an itemNumber and letter2 d, 5 h
Waiting timeSinceSince 2 days
Record numberPrefix and numberABC-1029
Meta lineParts joined by a dotNumber • Person • 2 d
Count lineNoun and countRequests (6)
Count on a chipLabel, dash, countAll - 22
PhoneCountry code first+91 98765 43210
MoneyRupee sign₹ 12,500

Rules

  • No sentence that explains what the screen already shows.
  • Sentence case everywhere; no colons after field labels. Identifier lines on the animal card keep their Figma form, such as Ear tag: value.
  • Buttons start with a verb: Create, Approve, Reject.
  • Errors say what to fix in one line.
  • Sample people in designs use plain English names.